Arkan Buildmart
Corporate Identity
A Contemporary Approach to Visual Branding Rooted in the Alkebulan Kushite~Këmite Mëdu’nëtër.
Powerful corporate and institutional identities are coherent and connect three fundamental elements: the positive value proposition offered to the customers/public, the objective systemic capabilities that allow to create value and the subjective representation of the products and services that leverage those capabilities. With this project, we went straight to communicating the corporate identity quickly through iconic visual representation as primordial, ancient and universal language.
– Creative Direction by Râd Sên
The Pulses of Sénénuwub’iyah Within The Beat of Kush.
The Great and Ancient Master of the Mëdu’nëtër Iriti Sên, who lived H <2652> ago during the reign of the Faras Mentu’hotep and wrote the first recorded Book of Esthetics, Art and and Design in the History of Adamity, would agree with his Vigilant Descendants and Guardian inheritors: Design, as rationacinated very early in the Âtumite Primordial Tradition’s Quadratics of Hight of Spirit, Depth of Soul, Width of Heart and Length of Knowledge, is one of the reflections of understanding, communication and intelligence.